Web Impact Audit - Oxford Internet Institute

This report presents a Web Impact audit based upon a comparison of the links to The Oxford Internet Institute and a set of similar web sites. The set of similar sites are those in the table and figure below. A comparison of links to sites is designed to reveal sites that are the most well-known on the web. In an academic context, sites with many links tend to be associated with more and higher quality research, although there are many exceptions to this rule.

Executive Summary

The Oxford Internet Institute has over ten times the web impact of a range of research units and departments in the UK Media and Communication research area. At an international level, the Berkman Center for Internet & Society, Harvard Law School has two and a half times more impact, although this is partly due to the longer time that the Berkman Center has been active.


The Statistical Cybermetrics Research Group at the University of Wolverhampton certifies that:

Figure showing the main findings: a comparison of the number of links to the OII web site with a range of other sites.

Table listing the URLs of pages from other web sites that contain a link to each web site in the list (site inlinks), as returned by Yahoo! via its API on 5 May 2007. In addition, it contains the number of domains, sites, STLDs and TLDs containing one or more link to the site, as derived from the URL list. The site column is the best indicator of web impact: the number of sites linking to each given site.

NameHome page URL usedURLsDomainsSitesSTLDsTLDs
Film & Television Studies, University of East Angliahttp://www.uea.ac.uk/eas/sectors/film/fshome.shtml20171797
School of Social Sciences, Media and Cultural Studies - University of East Londonhttp://www.uel.ac.uk/ssmcs/3935341412
Centre for Cultural Studies (CCS), Goldsmiths http://www.goldsmiths.ac.uk/cultural-studies/5345421918
Centre for Cultural Policy Studies, University of Warwickhttp://www2.warwick.ac.uk/fac/arts/theatre_s/cp/3125251714
The Communication and Media Research Institute (CAMRI), University of Westminsterhttp://www.wmin.ac.uk/mad/page-56114121287
Department of Film & Media Studies, University of Stirlinghttp://www-fms.stir.ac.uk/5448471916
Cardiff School of Journalism, Media and Cultural Studieshttp://www.cardiff.ac.uk/jomec/8470642320
UCL Department of Political Science - School of Public Policyhttp://www.ucl.ac.uk/spp/7454531614
The Oxford Internet Institutehttp://www.oii.ox.ac.uk/17169148027255
Berkman Center for Internet & Society, Harvard Law Schoolhttp://cyber.law.harvard.edu/52482508216213273

Definitions of terms. Note that the Sites column is the most reliable.